Swedish fashion brand COS has collaborated with experimental Dutch artists Lernert & Sander on a fashion film exploring “The Sound of COS.”
The concept focuses on sound effects. The simple pop of a button, the zip of a jacket and the jingle of keys in a purse to recreate the noises that are made when people get dressed.
We absolutely love this smart but humorous ad. Superbly executed with a heightened attention to detail. The brilliant creative immediately draws your focus to the COS’ Autumn/Winter collection; in all its glory.
Scandinavian, minimalist, cool, sophisticated, well made… just like the brand. You can watch the full advert here
Our recent advert featured retro music but this has inspired us for the future. To see our popcorn friends strutting their stuff on the dance floor, click here…
[Images & video courtesy of COS / Designed by Lernert Engelberts and Sander Plug / Art directed by Fantastic Man co-founders Jop van Bennekom and Gert Jonkers / Styled by Hannes Hetta.]