The Best Thing We’ve Seen This Week 15.08.2013

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There is nothing quite like the smell of freshly popped corn. At home, in the cinema, at the Metcalfe’s skinny factory…everything about it is delicious.

So when we saw a device that traps smells into a little bottle of perfume, we naturally imagined the possibility of popcorn perfume…and we cannot imagine anything better. Just a couple of spritzes and you’d smell like

Invented by Amy Radcliffe Madeleine, this is an ‘odour camera’ that lets anyone bottle their favourite smells in a perfume. The idea is that one day, we will be able to easily create smell ‘photographs’.

Hands up if you would like a bottle of Metcalfe’s skinny cologne?!