The Best Thing We’ve Seen This Week 15.08.2013


There is nothing quite like the smell of freshly popped corn. At home, in the cinema, at the Metcalfe’s skinny factory…everything about it is delicious.

So when we saw a device that traps smells into a little bottle of perfume, we naturally imagined the possibility of popcorn perfume…and we cannot imagine anything better. Just a couple of spritzes and you’d smell like

Invented by Amy Radcliffe Madeleine, this is an ‘odour camera’ that lets anyone bottle their favourite smells in a perfume. The idea is that one day, we will be able to easily create smell ‘photographs’.

Hands up if you would like a bottle of Metcalfe’s skinny cologne?!